AEG Neue Kollektion stars at Taste of London

In Industry News On

AEG’s Neue Kollektion appliances played a starring role at Taste of London this June in both the AEG Taste Theatre and AEG Cookery school. Over 50,000 visitors, watched some of the capital’s best chefs, including Michel Roux Jnr and Gary Rhodes, rustle up their signature dishes on AEG induction hobs.

At the AEG Cookery School, Michelin star chefs like Angela Malik tutored visitors on how to create summer dishes – using AEG hobs and ovens.

AEG brand manager Anna Cox comments: “When it comes to engaging consumers – and prospective customers – with our brand and our stunning appliances, the Taste Festivals really offer the perfect platform”.

This year AEG will also be the headline sponsor of the Taste of Edinburgh (1-3 July) and the Taste of Christmas (2-4th December 2011, Excel, London) festivals.

You may also read!

PJH launches new Prima appliances, sink & tap collection

PJH is has launched a new appliances, sink & tap Collection for Prima, a brand exclusive to the distributor. Known

Read More...

IFA under new dual leadership

One hundred days before IFA 2022 opens its doors, Messe Berlin has appointed David Ruetz and Kai Mangelberger as

Read More...

£100 gift voucher for independents at Exclusively

Independent retailers interested in visiting this year’s live Exclusively Show, at The Business Design Centre, Islington on June 14-15

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open