AEG Neue Kollektion stars at Taste of London

In Industry News On

AEG’s Neue Kollektion appliances played a starring role at Taste of London this June in both the AEG Taste Theatre and AEG Cookery school. Over 50,000 visitors, watched some of the capital’s best chefs, including Michel Roux Jnr and Gary Rhodes, rustle up their signature dishes on AEG induction hobs.

At the AEG Cookery School, Michelin star chefs like Angela Malik tutored visitors on how to create summer dishes – using AEG hobs and ovens.

AEG brand manager Anna Cox comments: “When it comes to engaging consumers – and prospective customers – with our brand and our stunning appliances, the Taste Festivals really offer the perfect platform”.

This year AEG will also be the headline sponsor of the Taste of Edinburgh (1-3 July) and the Taste of Christmas (2-4th December 2011, Excel, London) festivals.

You may also read!

Euromonitor: Haier ranked no.1 major appliance brand for twelve consecutive years

Haier has once again ranked the No.1 Global Major Appliance Brand in volume sales in the world by Euromonitor International, the world leader in


Euronics adds SharkNinja brands to UK agents

Euronics has announced a deal that will see its members across the UK stock and sell small household appliances


Steve Jones accepts new role as Managing Director to Sirius Buying Group

Major buying group in the electrical appliance and kitchen retail industry, Sirius Buying Group, has announced that its former


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY