AEG Neue Kollektion stars at Taste of London

In Industry News On

AEG’s Neue Kollektion appliances played a starring role at Taste of London this June in both the AEG Taste Theatre and AEG Cookery school. Over 50,000 visitors, watched some of the capital’s best chefs, including Michel Roux Jnr and Gary Rhodes, rustle up their signature dishes on AEG induction hobs.

At the AEG Cookery School, Michelin star chefs like Angela Malik tutored visitors on how to create summer dishes – using AEG hobs and ovens.

AEG brand manager Anna Cox comments: “When it comes to engaging consumers – and prospective customers – with our brand and our stunning appliances, the Taste Festivals really offer the perfect platform”.

This year AEG will also be the headline sponsor of the Taste of Edinburgh (1-3 July) and the Taste of Christmas (2-4th December 2011, Excel, London) festivals.

You may also read!

The Connected Consumer – ESF’s 13th Annual Product Safety Conference

Today, more than half the world uses mobile devices to connect, research and purchase, goods. So  it was fitting

Read More...

CIH announces that CEO Guy Kinnell has left the business

Buying and marketing group CIH has today announced that Guy Kinnell, its chief executive, has decided to pursue a

Read More...

Blueair launches Blue air purifier in new size for larger rooms

Blueair has launched its brand-new air purifier, the Blue 3610. This compact and colourful air purifier is the newest

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open