AEG’s Neue Kollektion appliances played a starring role at Taste of London this June in both the AEG Taste Theatre and AEG Cookery school. Over 50,000 visitors, watched some of the capital’s best chefs, including Michel Roux Jnr and Gary Rhodes, rustle up their signature dishes on AEG induction hobs.
At the AEG Cookery School, Michelin star chefs like Angela Malik tutored visitors on how to create summer dishes – using AEG hobs and ovens.
AEG brand manager Anna Cox comments: “When it comes to engaging consumers – and prospective customers – with our brand and our stunning appliances, the Taste Festivals really offer the perfect platform”.
This year AEG will also be the headline sponsor of the Taste of Edinburgh (1-3 July) and the Taste of Christmas (2-4th December 2011, Excel, London) festivals.