AEG launches Grassroots Rugby digital campaign

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AEG’s six figure investment in promoting its brand themes of ‘Care’ around laundry and ‘Taste’ around cooking to consumers continues with the launch of a ‘major digital and social media campaign’ on its grassroots rugby activity.

AEG has been supporting grassroots rugby since 2011 and the campaign will look at AEG grassroots heroes’ stories around the themes of care, kinship and performance, narrated by AEG brand ambassador and 2003 Rugby World Cup Will Greenwood.

AEG Grassroots Rugby Trojans Scrum Lead 1

The stories will be told via a series of ‘webisodes’  or mini video clips starting now on AEG’s Facebook page and running till October 31. The aim will be to reach millions of rugby fans at a time when rugby is high on the news agenda, and to drive potential AEG consumers to AEG’s website and its product pages, the company says.

Electrolux managing director Peter Spencer commented: “There is an obvious link between rugby and laundry. What better challenge for a high performance, responsive washing machine than to be able to wash the muddiest rugby kit to the highest standards possible. But for AEG, supporting grassroots rugby is so much more. Supporting grassroots rugby is about mirroring what the AEG brand stands for; about being an idea ahead; understanding future needs; about caring.

“The Grassroots campaign is just one element of the major investment AEG is making in its brand themes of Care and Taste. We have already championed our Taste theme with a very successful Taste of London, which saw record breaking results in terms of our social media reach and visitors engaged with. Thousands of food loving consumers saw AEG’s appliances in action, hundreds had hands on experience in our Let’s Taste Live Cooking features and learnt for themselves how AEG’s steam combi ovens and induction hobs really can take taste further. Taste of Dublin earlier in June was an unequivocal success too and at the end of the month 60,000 consumers will attend Jamie Oliver’s The Big Feastival and will enjoy more AEG taste experiences.”

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