In Industry News On


Refrigeration with advanced food preservation and drinks and Ice dispenser in its purest form

Haier, the No.1 Global Major Appliance Brand, presents Cube 90 Series 7, where the best of Haier’s revolutionary Fresher Techs® meet with elegant design, ensuring the best preservation of all your groceries.

It is 90 cm in width and 180 cm in height, a perfect co9mbination of technological innovation and formal elegance, which eases your daily life and enhances any environment. The Cube 90 Series 7 features a drinks and ice dispenser.

Thanks to the most revolutionary Fresher Techs®, technology and innovation is at the heart of the Cube 90 Series 7, offering you cutting-edge solutions tailored to all your needs. The exclusive ABT® Pro technology, also removes up to 99.99%*of bacteria both in the refrigerator and in the freezer, making sure food is always stored in the best way and very safely.

And with Absolute Ice, available in the ice & water dispenser model, you can discover a completely innovative icemaker module. Thanks to its independent cooling system, separated from the refrigerator and freezer, the Cube 90 Series 7 provides pure, crystalline, odourless ice, which is free from any cross-contamination with any of the other compartments of the fridge.

When it comes to food storage, the Cube 90 Series 7 has many unique advanced technologies to ensure you can safely store your food, preserve flavours and nutrients perfectly and maintain your foods freshness for longer.

The special Humidity Zone drawer keeps fresh fruit and vegetables twice as long, thanks to the Humidity Control System technology, by keeping the internal humidity stable at 90%. And with MyZone you can adjust the drawer’s temperature according to your daily storage needs, with a simple touch of a button that is easy and quick.

Refrigerator or freezer? The choice is yours, according to lifestyle. Thanks to the Switch Zone you can switch from -18°C to +5°C with ease and simplicity, just with another simple touch. You will be able to manage the space in the most flexible way, adapting it perfectly to all the different needs while storing your groceries.

Haier refrigerators have many superior design features and stand out for their elegance in any kitchen. Cube 90 Series 7 has an innovative digital Touch Display which allows you to control the temperature and the refrigerator’s features from the outside. This avoids the need to keep opening the refrigerator and not have to alter the temperature. The anti-fingerprint finish of the Cube 90 Series 7 adds to the premium look.

The innovative cantilevered shelves are also supported by a system of slots in the back column of the fridge and may be adjusted in height to fit your storage needs.

And if that wasn’t enough, the Cube 90 Series 7 is embellished with elegant light blue lights on the door, and with refined illuminated serigraphy on the icemaker module**.

*Tested by a third party laboratory.

Discover more on:

*With a global 15.7% retail volume market share in MDA and a 20,3% market share in Home Laundry. 

**only on I&W version

Source: Euromonitor International Limited 2022.


Established in 1984, Haier Group is a world-leading provider of solutions to a better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 13 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune.

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine, and education, and to tailor personalised smart life for users around the globe.

Trade telephone number and website for publication:

Haier Europe:

+44 (0) 208 166 4977

You may also read!

Whirlpool UK named Large Manufacturer of the Year at the Sirius Awards

Whirlpool UK Appliances was named Large Manufacturer of the Year at the Sirius Buying Group’s 2022 conference. The company said


4lite extends warranty promise

Leading lighting provider, 4lite, has announced the extension of its warranty period across the majority of its products. Almost all


New eco-friendly 2-in-1 kettle from LAICA

Household appliances brand LAICA has launched Dual Flo, which it describes as being, a truly innovative and eco-friendly, 2-in-1


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY