Acoustic Energy has appointed a new sales team to manage and support the specialist independent channel, the company has announced. The Avoke team takes over the role from Henley Designs, which had been handling sales as part of their product portfolio since the beginning of 2014.
AE’s new sales team boasts over 100 years of combined CE sales, marketing and technical experience between their six territory managers. Based at Marlow in Bucks, David Anderson, Ben Goff, Chris Keeling, Rob Hunt, Iain Dickerson and Chris Jackaman formed Avoke four years ago and already deal with some of the most respected audio brands in the industry, offering unequalled product knowledge and customer service to independent retailers, AE says.
Acoustic Energy managing director Neil Truckell (pictured far right) commented: “As part of our ‘re-energised’ start and positive new future, we are very pleased that Avoke will be representing the AE brand. They will form an integral part of our plans to re-gain share of the audio retail channel in the UK through improved commercials, regular in-store support and cooperative marketing programmes.
“We look forward to working with Avoke and our dealers as we drive towards launching a series of new products into the market over the coming months.”