Launching Sensia, the ‘tactile’ internet radio and the fourth model using the Flow technology, PURE intends to give the Facebook generation a new way of enjoying Internet radio. With a 5.7in high resolution touchscreen the users can select stations and view radio content by scrolling and spinning lists. They can access DAB/DAB+ and FM radio, a wide choice of PURE Applications, such as weather, news, various sounds, together with Facebook and Twitter, and new broadcast material such as a station slideshow. Sensia is also a media streamer enabling users to listen to music stored on a PC or network storage devices, such as the iPhone, via Wi-Fi technology.
Sensia also features PURE Clearsound technology for clear stereo sound, an input for an iPod/MP3 player, an alarm, and a headphone socket, and can be operated with a RF remote control.
Colin Crawford, director of marketing, PURE, said to IER: “Sensia changes completely the place of the radio. From being a peripheral device, it moves the radio to the heart of the family and home. I passionately wish to make the radio more relevant to children, make it more accessible and engaging, and put it alongside the television, the internet and iPod.
“The independents will be crucial for us in relation to this product. We have a very attractive PoS for them to use, and we are very interested in doing joint advertising with them. However, key to the sales of this product will be demonstration, therefore having Wi-Fi in store will be critical.”
