A bit of seasonal cheer

In Industry News On

There is plenty of doom and gloom in the public arena at the moment but when you look at the high street most people are going about their business as usual and looking forward to the approaching Christmas – and everything that it brings.
I believe that Christmas will always be special – regardless of the credit crunch and global recession. Many electrical products make highly desirable seasonal gifts – for all age groups, so you’re in a good position to encourage customers to start looking for Christmas presents in your store.
Of course, you have to persuade them to come to your store in the first place and make it an attractive and pleasant shopping environment. That’s why it’s worth having a fresh look at your store – your most important selling tool – and revise your merchandising strategy – hopefully before Christmas to make the best of the season. The report on page 28 on merchandising techniques will give you some ideas on how to explore the full potential of your store as a marketing tool. The article also contains good tips on how to make your store stand out from the crowd and introduce some ‘theatre’ into it – which is particularly appropriate, and easier than ever, at Christmas.
Wishing you a very Merry Christmas and a prosperous New Year from the whole IER team.
Anna Ryland, Editor
aryland@datateam.co.uk

You may also read!

How to heat the home office efficiently this winter

 Working from home might seem like the ideal situation but with spiralling fuel costs and the prospect of heating

Read More...

New website & PIM System to boost sales for Sirius Members

Sirius, major buying group in the electrical appliance and kitchen retail sectors is delighted to launch its PIM (Product

Read More...

Celebrating 25 Years of TVD Group

September 2021 marked the month that the TVD Group turned 25 and what a fantastic milestone this is. Founded

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open