2013 IFA Press Conference opens its doors to the world

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Once again the team from IFA have organised a fantastic press conference prior to the Berlin show (6-11 September 2013). With press from all over the world attending including delegates from Australia, the IFA team guarantees promotion of this event on a global scale.

The conference which is being held in Sardinia, was opened by Dr. Christian Göke, C.O.O. of Messe Berlin and Walter Cabasino, Mayor of Pula. 

With Power Briefings and panel discussions forming the schedule for Friday 19th April there will be lots to report from this event, we will keep you updated!

The schedule for Power Briefings and their focus matters were as follows;


Premium products for hard economic times – Model for success or suicide?

De‘Longhi’s group strategy for thriving in hard economic times.

Presenter: Diamantis Economou, Delonghi – Group Marketing Director


The Future of Smart Home Entertainment

Today television means so much more than just watching TV. What about the future of Smart Home Entertainment in the premium market of the consumer electronics industry? What kind of essential trends will influence the premium market in the future? – These are the issues of the power briefing by Matthias Harsch, Chief Executive Officer of Loewe AG.

Presenter: Matthias Harsch, Chief Executive Officer, Loewe AG


Connected Appliances – challenges, consumer feedback and and future market solutions

Smart technologies have made our world much faster, changing it with an accelerating pace. Dr. Claudia Häpp, Project leader Home Connect with BSH, pictures what that means for future home appliances reflecting the issues challenges and consumer feedback. First showcases give an insight on BSH market solutions concerning connected home appliances.

Presenter: Dr. Claudia Häpp, Project leader Home Connect (CTE-DT), Corporate Technology – Digital Transition, BSH Bosch und Siemens Hausgeräte GmbH

Philips/ TP Vision (double feature)

TP Vision – expanding the Philips TV experience

Presenter: Maarten de Vries, CEO TP Vision.

Philips Lifestyle Entertainment: Meaningful Innovations in Connected Entertainment

Wiebo Vaartjes, CEO of Philips Lifestyle Entertainment, will give a brief overview of the company’s Lifestyle Entertainment business and its continuing commitment to meaningful innovation, with a focus on a growing portfolio of connected entertainment products. With breakthroughs ranging from TV speakers and soundbars that deliver a full surround sound experience to an increasingly innovative line of headphones, Mr. Vaartjes will explain how Philips Lifestyle Entertainment is taking the company’s obsession with sound quality and design to a whole, new level. He will also provide a sneak peek at a range of new and upcoming “app-enabled accessories,” an especially compelling, new product category that leverages Philips’ expertise in home control, productivity and entertainment.

Presenter: Wiebo Vaartjes, CEO, Philips Lifestyle Entertainment


Presenter: Sameer Hasan, Director, Product Management – eReaders, Kobo


New Electrolux appliances inspired by professionals, adapted for consumers

Today’s consumers want outstanding results without turning cooking into a full-time job. Europe’s leading supplier to professional kitchens and laundries therefore took features and functionalities originally created for professional chefs and adapted them for consumers in its new Inspiration range of home appliances.

Presenter: Klaus Wührl, General Manager Germany & Austria


Presenter: Michael Zoeller, Senior Director, Sales & Marketing TV/AV, Europe Samsung Electronics Europe HQ

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